Protect Your Business With A Technology Continuity Plan

Business Continuity planning is an essential part of running any modern organization that takes its business and its clients seriously. Business continuity is the activity performed by an organization to ensure that critical business functions will be available to employees, customers, suppliers and other entities that must have access to those functions. Business continuity is the concept of keeping your business running and even thriving in the face of a disruption or disaster and should be top of mind for every business. Business continuity is a strategic necessity, making operations and revenue possible. Business continuity is a strategic imperative and a competitive advantage in an environment where you must plan for the unexpected.

Given the human tendency to look on the bright side, many business executives are prone to ignoring “disaster recovery” because disaster seems an unlikely event. Inadequate business continuity planning can even threaten the existence of an organization. In a study by Binomial International, 50 percent of companies that lost critical business systems for more than 10 days never recovered. Putting business continuity plans into practice in your organization now can prepare your business for most any potential disaster, help ensure that you will be able to maintain continuity of your business practices, and reduce or even possibly remove the effect such calamities could have on your organization.

Communication centers are the heart of most companies today. When either key asset is compromised, a company faces severe potential losses unless a robust contingency plan is already in place. And in today’s interconnected world, virtually every aspect of a company’s operation is vulnerable to disruption. Some risks could take your business offline for days, but in a competitive environment, even four hours of downtime could prove fatal.

To succeed in a tough marketplace, an organization must be accessible, without significant interruption, even in the most adverse situations. This kind of ongoing accessibility is an important aspect of business continuity — a critical success strategy that doesn’t just happen, but requires proactive planning. When your network goes down, so does your business. Interruptions can have a real impact on businesses. Not only can events impact revenues, but they can damage your credibility and reputation. Disruptions vary in scale and severity and are difficult to plan for, but in today’s volatile world, creating and implementing a business continuity plan is becoming increasingly critical for many reasons. In today’s “always-on” business environment, creating and implementing a business continuity and disaster recovery plan is increasingly critical for protecting revenue, ensuring employee productivity, and protecting your business’ reputation.

The objective of a business continuity solution is to maintain business as usual. A business continuity plan should be as seamless as possible for customers, partners, vendors and employees.  Any number of unforeseen events can slow or shut down the communications systems so vital to today’s businesses. . Innovative businesses and organizations know the network is critical to their success. When networks fail, your operations are put at risk and losses can mount quickly. With so much at stake, your business needs solutions that will help to ensure “business-as-usual” in the face of unforeseen communication outages.

Even if your business was forced to shut down workforce centers due to a disaster, the employees could work from home or another business office securely accessing the enterprise network and the business resources necessary for them to be productive. Furthermore, the business continuity plan ensures that users are able to access only the areas of the network or data that they are authorized for, and no other.


Companies must think in terms of protecting and sustaining optimal operation and safety of all processes, functions, applications and assets. With some foresight and planning, your business should never find itself in danger of sustained downtime. Disasters can have a widespread impact on a business’ ability to support its customers and maintain business continuity. Your employees being isolated for an unpredictable amount of time and without warning and without network access can lead huge productivity losses and a direct impact to the bottom-line for your business.

Today, companies must ensure the health of not only the phone lines, but also e-mail and voice mail, Web servers, databases, contact center management applications, voice recording equipment, telephony servers, customer interaction applications, Blackberry servers, and more. While business continuity planning may seem like a daunting task and the time better spent on more current critical needs, the day after a disaster should never be a starting point to reflect on what should have been done. Plan now to protect what has been so carefully built to produce revenue and provide needed services to your customers.

We understand the need for a network of partners and technologies that can work together to deliver cost effective, standards based communications. Maximizing system reliability and uptime are key parts of making sure that communications and data networks are ready to respond in the event of a crisis. That means having a complete and holistic plan for ongoing support. The reliability and redundancy of Avaya’s voice and data infrastructure design is unmatched in the industry.


In this powerful new environment, reducing business risk is a much broader challenge than simply developing security initiatives. It means protecting your ability to communicate at any time, from any location, over any network. It means developing business continuity strategies that lower your exposure to business-impacting events and help you recover more quickly in the event of a natural disaster or other business disruption. Many businesses and government organizations count on Avaya and Avatel for secure network infrastructure, reliable voice communications support and data applications that enable continuity and recovery.

At this point, the question is: ‘How prepared is your business?  If you aren’t already reviewing and implementing a plan for business continuity, it would be more than prudent to devise one. The economic survival of your business, your livelihood – and those of your employees – really does hang in the balance.

Jamie Wood, Avatel EVP


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