Reliable Telephone Communication is Vital to Your Business


Is your outdated telephone system holding your business back? Are you ready to bring your company into the 21st century and give your employees the tools they need to succeed? You may find yourself grappling with a legacy phone system that can’t grow with your business and you are expending considerable resources on third-party solutions in an effort to make your outdated phone system work.

Every business needs new telephone equipment at some point. Existing telecommunications equipment gets old and outdated, and additional equipment is often needed to grow a business. Many businesses have naturally been reluctant to buy new equipment given their economic worries. In times like this both consumers and businesses stop spending, cross their fingers and “batten down the hatches” in the hope of “riding out the storm below decks” hoping they don’t get “blown into the rocks”.


Some businesses are running into issues with their older phone system that threaten to impact operations and their customer service. They are realizing that it is time for a change. All businesses need an integrated communication solution that will reduce costs, support company growth, and facilitate simple changes and upgrades. Your older phone system could become one of your greatest frustrations of being a small business owner. Legal, business, and employment issues may dwarf in comparison of dealing with outdated, low quality or complicated telecommunications systems.

There are a myriad of reasons that companies evaluate new telephone system technology, and different companies will view each one of those reasons with varying degrees of importance. First determine whether your business:

  • Has outgrown its existing telephone system
  • Is moving officesIs expanding or opening new branches
  • Is experiencing problems with old, obsolete phone equipment and systems
  • Has simply found that its current provider is not meeting expectations

Small business entrepreneurs have been quick to embrace the fact that communication technologies have leveled the playing field for small businesses to compete effectively in the marketplace with essentially the same tools available to their larger competitors. Most importantly, these technologies provide unique opportunities to leverage the small business’s ability to innovate and adjust quickly to conditions in the marketplace.


A lot of soul-searching can go into choosing the right communications strategies for your business. But the right choices can result in some very dramatic effects and may be the difference between merely surviving and thriving in the marketplace. You may quickly discover that your company’s outdated communication system is in dire need of an upgrade. Your old system may not be programmable and you can’t make changes without the intervention of an outside technician at an expensive hourly rate.

In most cases, the telephone system is the first point of contact between your company, its customers and its employees and as such, the better it can work for you rather than against you the better you are going to service and retain those customers. Buying a new telephone system is undoubtedly one of the most important investments that any business is likely to make.


Many small businesses are surprised to find that upgrading an older telecommunications system can cost the same or more than installing a new one with state-of-the-art capabilities and almost unlimited growth potential. It is often possible to calculate ROI over the short and long term, and these savings can be significant.

The initial step in determining the best option for your company is to lay out the reasons you are considering a new phone system in the first place.

  • Is there a feature your current system lacks that you feel you must have?
  • Are parts increasingly hard to find?
  • Are you getting dropped calls?
  • Are you running out of capacity?
  • Do the phones look so old that they do not properly represent the professionalism and the desired image of your company?
  • Are you faced with buying additional station cards, line cards, PRI cards, etc., and not sure it is worth it?
  • Do you want to implement VoIP?
  • Are you trying to connect offices together?
  • Do you want to implement remote users with phone access off the switch?
  • Is the product no longer supported by the manufacturer or local vendors?

It is important to keep the reasons for the upgrade in mind when planning and selecting the new system, so as not to get sidetracked into less important reasons during the process. The most important thing however, is that you do not neglect getting this taken care of. If you do, then your phone systems will be out of date and your company will not be working anywhere near as efficiently as it actually should.

Although many businesses can take gigantic leaps in the quality of their customer service with the right phone system, the potential of great telecommunications doesn’t stop there. Cutting costs in several areas is another advantage that small businesses often gain from a state-of-the-art telephone solution.


Your new system should make you more competitive and deliver end users the communication tools they need to work more efficiently and intelligently. It’s now easier for employees to collaborate, so they’re able to more quickly provide your customers the information and services they want.  When you are able to support employees with the tools to do their jobs efficiently and effectively, the results are streamlined processes that increase productivity, improve quality, and drive revenue growth. Many small businesses today are seeing time savings, and the productivity that results, as key elements in their management strategies.

Be careful when considering refurbished equipment. The rule of thumb is “The cheaper the price, the worse the quality.” Even worse, You don’t know who puts work into their refurbished equipment. Another problem with refurbished phone equipment is that it is tough to keep in stock and the software and hardware may be outdated only to find out too later that you will have to invest even more money to upgrade later for features that you want to add. Be careful what you buy and keep in mind, if the price looks too good to be true, there’s a reason.

Why not just replace your phone system with something newer? The answer is “you should”. It’s best to look at phone systems as an investment. To reach your goals, you know it is time to act.


It is clear that there are many things to consider when purchasing new telephony products. Researching systems, comparing products and finding the right supplier can be both time-consuming and daunting, more so if you have little or no understanding of today’s telecommunications products. Reliable telephone communication is vital to your business.  You need to understand what technologies are available for your business goals and to improve your business communications.  Avatel can help you make the right decision for your needs and save time with the research and selection process. Contact one of our representatives at 866-835-2062.

Jamie Wood, Avatel EVP


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