The Evolution to Converged Communications for Small and Mid-size Businesses

In today’s economic environment, businesses are struggling to increase revenue and retain customer loyalty due to constant competitive pressure to innovate quickly and deliver greater value to customers. Businesses look to technology to help spur growth, cut costs, and stay ahead of the competition. Today’s dynamic business climate sees organizations embracing communications technology as a way to improve business agility. Being able to provide fast and responsive services to clients could very well be the decisive factor that helps your business succeed.

Communications are becoming a strategic tool to drive business growth and sharpen reactions to changing market conditions. Business leaders understand the need to drive business value by leveraging voice, data and network infrastructures. They know that advanced communications services are the backbone of effective customer experiences, providing businesses with quick, efficient and cost-effective ways to reach out and respond to clients and prospects.

In the traditional environment, voice communication is a self-contained service with its own hardware and software. Traditional technologies will soon be phased out and organizations should therefore be developing convergence strategies now that will allow them to maximize the benefits that convergence brings. By converging traditional voice communication resources onto existing data networks using Voice over IP, organizations can now easily maintain, expand and enhance their telephone systems while reducing overall costs.

The telecommunication industry as a whole has been going through some drastic changes to improve and converge technologies. Converged communications presents the next stage in the telecommunications evolution and once embraced, the entire business community from smaller start-ups to large enterprises will truly benefit.

Many organizations now recognize that a single converged network can serve as a powerful, flexible tool to achieve current and future business objectives and can provide:

  • Improved productivity for end users due to intelligent, efficient, and managed communications that are delivered according to user needs and with business context.
  • Improved scalability in both technology and business terms.
  • Greater competitive advantage with less exposure to risk.
  • Reduced cost due to the standardization on common platforms and leveraging of existing infrastructure investments.

Taking steps now to evolve to converged communications helps businesses sharpen their competitive edge, and prepare themselves to manage under any economic conditions. Converged communications is potentially greater than the sum of its parts: it is a mix of any device, anytime, anywhere communication. Leading organizations have already adopted the new model. For those who have not, it is no longer if, but when.

Converged communications is not just about technology; it is really about business value. It is changing the way we work and relate to each other without most of us realizing it. Transforming your business won’t happen overnight, but you will quickly reap the benefits from applications based on converged communications, including:

  • Multimedia email and instant messaging
  • Web and videoconferencing
  • Unified collaboration.
  • Policy-based routing of phone calls to wired, IP and mobile phones
  • Web portal-based management of call features and policies.

These solutions aim to make users more productive and more responsive to your customers’ needs. The merging of communications capabilities with business processes also helps organizations support the functional needs of an increasingly virtual workplace, resulting in new enterprise efficiencies. By harnessing the power of converged communications, your organization can enjoy the advantages of collaboration and mobility.

While it has been easy to assume that companies of all sizes want to keep pace with competition, there has been a pervasive assumption that IP communications implementation is complex, costly, and cumbersome and better suited for larger enterprises. Today there is a new reality for companies of all sizes and budget capabilities.

Migrating to converged communications is a vision that Avaya and Avatel makes explicit, providing businesses with a roadmap for resolving the seemingly insurmountable conflict between bottom-line business performance and the demand for expanded and enhanced network resources. Communication technologies have leveled the playing field for small businesses to compete effectively in the marketplace with essentially the same tools available to their larger competitors.

The Avaya IP Office is an all-in-one converged business communication platform perfectly positioned for small to mid-size businesses. Built on Avaya’s latest advancements in converged voice and data technology, small to mid-sized businesses can benefit from many of the advantages sophisticated communications deliver to their operations. The IP Office is a versatile communications solution that combines the reliability and ease of a traditional telephony system with the applications and advantages of an IP telephony solution. This converged communications solution can help businesses reduce costs, increase productivity, and improve customer service.

Avatel and Avaya have a strategic partnership aimed at delivering the power of voice, data, and video to users wherever and whenever they need it. Through this partnership, Avaya and Avatel lead the way with reliable solutions at an affordable price. Call 866.835.2661 to learn more about what Avaya and Avatel can do to help you thrive in the new economy… through cost savings, productivity increases, improved customer service, management flexibility, and a host of other benefits.

Jamie Wood, Avatel EVP


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