Sustainability Initiatives Create a Significant Competitive Advantage

I just received my copy of the Harvard Business Review compliments of Avaya. There is a note regarding Corporate Sustainability from Joel Hackney, Avaya’s SVP Global Sales & Marketing that sparked my interest.  Since I am concerned with social and environmental issues, I thought it was a perfect time to write a post on sustainability and green solutions.

There is strong evidence that sustainability initiatives create higher profits and a significant competitive advantage for organizations that are willing to change their corporate culture and mindset, that doing the right thing for the environment and society makes good business sense. 

Sustainability is more about a process than an ultimate destination. Sustainability is the balance between people and the environment.  The land, water and air are all impacted by the behavior and actions of human beings. Green solutions are the responses to increasing problems on the environment due to human activities.

These green solutions may also relate to actions or initiatives of individuals and businesses in mitigating the increasing environmental problems. Avaya Solutions support Green initiatives that are broad-based and span the entire business.

It should be everyone’s goal to minimize the impact on the environment. Companies of all sizes all around the globe have implemented varying levels of environmental improvements. For the past several years, Avaya has ramped up its efforts to address global environmental concerns, helping partners and customers become more eco-friendly, folding these efforts into a comprehensive Sustainability Program.

Avaya solutions provide some of the industry’s most energy conscious alternatives. This not only reduces energy expenditures, but helps reduce greenhouse gas emissions into the environment.

  • Avaya solutions provide customers with the ability to reduce their carbon footprint by reducing the need for travel by supporting remote workers, teleworking, collaboration via audio and web conferencing, and system/server consolidation.
  • Avaya IP Phones consume 40-60% less energy than the competition.
  • Avaya Data Networks are up to 40% more energy efficient than any other network.
  • Avaya Aura uses up to 80% less hardware than the competition.
  • The energy footprint of Avaya web.alive versus energy requirements of a standard office building on a square footage basis is a staggering 150x more efficient.

Sustainability is making decisions with a new set of values and understanding that there’s a great deal that companies can do to preserve the environment for future generations. Corporate sustainability is a business approach that creates long-term consumer and employee value by creating a “green” strategy aimed towards the natural environment.

Companies around the globe are looking for efficient means to reduce carbon emissions and cut energy costs.  Avaya is helping organizations drive cost savings and efficiencies with green solutions that are good for the environment. Avaya’s commitment to high quality, intelligent voice communications at a low environmental cost applies to product portfolios being developed today, as well as those developed years ago.

Corporate sustainability is a “key driver” of innovation. Avaya designs products, applications and solutions, which can help reduce carbon emissions and gas consumption. Avaya helps you address your environmental goals, while contributing to your bottom line with highly-innovative solutions to accelerate collaboration, lower costs and help the environment.

Using high-quality voice, visuals and content sharing capabilities, Avaya web.alive helps solve a number challenges to business collaboration with an easy and fun to use environment. , visit – click “products” then “trial server” for a free 15-day trial of Avaya web.alive.

As a business partner with Avaya, Avatel is also formulating strategies to build a company that fosters corporate sustainability.  Looking towards the future, we recognize that corporate sustainability is a journey. We are ready and committed to embrace the challenges and opportunities that lie ahead to create a better world for future generations.

 If you would like to learn how Avatel and Avaya can help you operate a more sustainable business, contact one of our representatives at 866.835.2062.

Jamie Wood, Avatel EVP


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