Avaya. The Power of We™ ~ Alone we can do so little; Together we can do so much

Collaboration is changing the way we live, communicate, create, learn and innovate. Collaboration comes from the Latin word of “collaborare” which means to work together.  Collaboration is the process by which individuals work together in an organized fashion to share ideas and solve problems. 

“Alone we can do so little; together we can do so much.”  ~ Anne Frank

The current concern in business is no longer the access to information; it’s the ability to connect the right people together with the right information at the right time to make smarter decisions, faster, in real-time.  True collaboration is the missing element that is needed to break through the information overload to deliver actual business progress.

One of the biggest communication challenges that businesses face today is that people now expect instant and ‘always on’ access. No matter your size or industry, you need to communicate and collaborate in real-time, virtually anytime and anywhere. Enabling effective collaboration is the difference between a thriving business and one that stagnates.

At the 2011 International Avaya Users Group Global Conference in Las Vegas, Avaya previewed the new company branding and messaging in front of over 2,000 key customers and partners. Avaya Sales President Joel Hackney dedicated his keynote address to give the audience a ‘sneak peek’ at the new corporate branding: Avaya. The Power of We™.

The excitement in the room was impressive as Mr. Hackney was joined by a violin soloist from the Las Vegas Philharmonic Orchestra. Speaking to the skills and knowledge of and comparing that to the artistry of the violinist, Mr. Hackney used the music as a metaphor for his points about collaboration.  He says, “Working together in harmony, intently listening to one another, being in sync and combining experiences and talent – that’s The Power of We™.”

The violinist at first showed how a concert piece can move from simplicity to complexity and how powerful harmony can be. Next, a huge marquee at the back of the stage arose and the rest of the full orchestra emerged playing Led Zeppelin’s Kashmir and the power of the metaphor was proven.

Collaboration technologies give companies new channels to support and interact with customers. Smart organizations embrace collaboration as a way to accelerate decisions, increase productivity, cut costs, and strengthen their competitive advantage.

Moving from the Age of Information to the Age of Collaboration – Workers are increasingly more mobile and distributed in a 24/ 7 “always on” mode. The Power of We™ is a tremendous description of how Avaya provides the right technology and services to help customer’s access information faster, pull people together easily, make decisions more quickly and communicate across different devices.

The combined strengths of Avaya and partners like Avatel Technologies produce greater value for our mutual customers. Avaya enables customers and partners like Avatel to capture The Power of We™ to drive creativity, generate ideas and accelerate smarter decisions.

For the customer, that means increased productivity, greater profitability and stronger competitive differentiation. This is an exciting time for Avatel to enable our customers to better share ideas, understand the context of discussions, and ultimately make decisions faster.

Today, Avaya has the right technology and the right innovation at a time when the industry needs it most. Avaya is focused on developing technologies that enable teams to work together easily in a synchronized and collaborative way delivering an outcome greater than the sum of the parts.

The collaborative power of the many trumps the efforts of one.

Watch the video: http://www.avaya.com/usa/avaya-stories/the-power-of-we/

Jamie Wood, Avatel EVP


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