Optimism is Essential for Success and Survival

Dealing with an uncertain economy is never easy, especially for small business. However, 80 percent of small business owners agree that they are smarter as a result of the economic crisis, and 70 percent agree that they have become stronger leaders because of it. One of the most optimistic things business owners can do is remind themselves, no matter what happens there is always some way I can learn or grow from adversity.

“Adversity has the effect of eliciting talents which, in prosperous circumstances, would have lain dormant”.  ~Horace

Optimism is an attribute that can turn challenging times into opportunities. Challenges are a big part of life, but it’s how we react to those challenges that will determine our destiny. If you fear the economy or any other adverse situation to the extent that you never take risks, you’ll never grow.

Every challenge, every difficulty we successfully confront in life serves to strengthen our will, confidence and ability to conquer future obstacles. When more small business owners decide to face current and future challenges, our economic engine that fuels all business communities will truly thrive once more.

If business owners believe that the economy will get better in the future, they will act in ways that lead to economic recovery and growth. Your small business can continue to struggle through the economic recovery or it can lift itself up, the decision is yours.

The optimistic mindset is often contagious; people feel inspired or motivated when they are around optimism. Inspiring leaders are optimists that share a profound belief that problems are solvable and that they would emerge on the other side successful. Bad news about the economy doesn’t get them down; it just ignites their passion and determination. Overcoming adversity, remaining optimistic, and dealing effectively with setbacks are the most important skills you can develop.

Think about this…

  • Difficult times in life help us appreciate when things are going smoothly.
  • There are always learning opportunities in every adverse situation.
  • Decide whether you will allow your experience to break you or make you stronger.
  • Cultivate faith and arm yourself with courage and resilience.

I think we would all agree that small business is the lifeblood of our economy and job creation. Even in difficult times, the majority of small business owners try to remain upbeat and face challenges squarely on. It is during difficult times that drive determined business owners to stay the course and improve for the future.

I believe the American dream is still alive, because it is fueled by the determination and unstoppable will of small business owners with big dreams. The dream is still alive in the hearts and minds of small business communities across the country.


What makes this country great is our resiliency. In an uncertain economy, all business leaders should be looking at every aspect of their operations. To remain competitive, we should focus on distinctive products and services that set us apart from competitors. All small businesses should stay focused and fine-tune customer relations and employee skills. We may not be able to change our economy overnight, but by reevaluating the way we do business we can continue to grow opportunities.

A positive state of mind might be the most valuable resource that a small business owner has. This optimism can allow you to see forward so your goals become apparent. Being optimistic is having a sense that you can influence the course of events in particular situations and the ability to chart your own destiny. In order to get our economy back on track, small business owners need to make a commitment to not just survive these times, but thrive!

Optimism creates opportunities and is an essential ingredient for a prosperous small business. In spite of where the economy is currently headed. You must believe in yourself. You must believe in your own ability and the ability of your staff. Optimism is essential for success and survival. When the going gets tough, the tough get going.

Through good or bad economic times, hard work pays off and confidence in our own abilities sustains us.  We focus, we change and we innovate. With optimism and drive, we can accomplish anything.

Even in the face of the significant challenges of the economic downturn, the fundamental optimism demonstrated by small business owners is the result of their passion, strong self-reliance and determination.

Jamie Wood, Avatel EVP





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