Stand For Your Principals And Fight For What You Believe In

All Business Leaders must be willing to take a stand based on their vision and their core values. We must be willing to move our companies in the direction of our values that are unwavering. Our stand must be nailed into the ground so strong that we don’t become “wishy-washy” during tough times and in the face of adversity. It’s important to stand by our principals and fight for what we believe in, showing valor and courage.

Our decisions are at the heart of our business success, and at times there are critical moments when they can be difficult and nerve racking. The driving force of making a decision and taking a stand is the values we wish to realize. Wherever you see a successful business, someone once made a courageous decision.

I love the old saying – “If you don’t stand for something, then you’ll fall for anything”. You must stand up and take control. If you don’t take a stand, someone is going to make the decision for you.  It is important to take charge of your decisions. No value is gained by sitting on the fence.

 “When you have to make a choice and you don’t make it, that itself is a choice”. ~ William James

Not taking a stand will diminish your business’ effectiveness in responding to critical business issues. When there is a difficult decision some decide not to decide, while others simply procrastinate – either way, it’s typically a cop-out. A climate of criticism and fear stifles risk-taking and creativity; business leaders will respond by ‘playing it safe’ to minimize the risk .

Unfortunately, many business leaders operate in gray areas and have difficulty assessing and judging situations. They are not comfortable in the uncertainty of their day-to-day decision-making. The ability to make a stand on issues that are affecting your business requires a level of confidence in one’s own knowledge, opinions of key advisors and the willingness to take risks.

Strong leaders are more willing to take on risk, and if a mistake is made they’ll just correct their course and make a different decision. I certainly welcome this style of leadership in order to move more quickly in our fast-changing economic environment. If you are confident in your capabilities and how you envision the world around you, then you will have no problem in analyzing a situation and making a decision you can stand by for better or worse.

If you don’t know where you stand on something, you need to figure it out. People should know what you stand for. They should also know what you won’t stand for. Stand up for your principles – if you don’t, you won’t be able to respect yourself.

“Stand for something or you will fall for anything. Today’s mighty oak is yesterday’s nut that held its ground.” ~ Rosa Parks

Decisions are often made to address one or a number of issues, such as revenue growth, cost control, employee concerns or customer issues. Taking a stand and making thoughtful decisions is one of the most powerful acts for inspiring confidence in your business.

It is important to realize the wider implications of your decisions on everyone affected. A strong business leader takes a stand and acts in ways congruent with their inner truth and congruent with their promises to their customers and employees. Making ethical business decisions consistently is a key to long-term success for any business. These decisions are a living breathing promise, a promise that you back up every day with your words, your thoughts, and your actions.

Everyone is continually confronted with conflicts that require problem solving. From the moment we get up in the morning to the time we go to sleep, our minds are constantly being bombarded with issues that require decisions. A confident business leader examines the issues in light of their professional knowledge and personal values, identifies the alternative that they believe is best for their business, employees and customers, and argues strongly for this position.

“Give to us clear vision that we may know where to stand and what to stand for – because unless we stand for something, we shall fall for anything”. ~ Peter Marshall

The more difficult things get, the more important it is to take a stand for what we believe in. Let us see the difficulties of our present time as challenges, but also as opportunities to grow in strength, commitment and determination.

Jamie Wood, Avatel EVP



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