What Does Your Brand Say About Your Level of Customer Service?
From a social media perspective, building a brand and distinguishing yourself from the competition is a critical challenge. Executing a level of superior customer service is key. It’s an achievable resource in the success of your online image. Although this seems obvious, your perpetual presence with online social platforms can lose prioritization when other issues begin affecting operations.
The following reminders that are often obvious but frequently forgotten:
- Positive social media comments, referrals, satisfied customers and repeat customers are the best and least expensive marketing a business can have. There is no substitute for a satisfied customer!
- In contrast, online complaints, poor response time, bad service and dissatisfied customers can often offset the best marketing efforts.
- You can help yourself by selling quality products and backing the sale with memorable service.
- In an age of instant communications, your response time can make the difference in providing excellent customer service, higher sales and greater profitability. It’s ignorant and wasteful to not promptly respond to customer requests.
At Avatel, we understand that providing superior customer service is more a function of a company’s values than specific corporate policies. The following are good reminders you can use to improve your level of customer service:
- Go above and beyond your customers’ expectations. Listen to your customers and go that extra mile. Remember: listen to understand instead of listening to reply.
- Do you care about your customer? Are you excited when a customer has a great experience and are you frustrated when something goes wrong regardless of the cause? Good. You must give a damn in order to create the memory of a superior customer service experience.
- Empower your team by trusting in them. This requires hiring and training good people, giving them the authority they need to do their jobs well and understanding they will, at times, make mistakes.
- Lastly, using “please”, “thank you”, “how are you” and “I’m sorry” are frequently the least expensive and most productive customer service efforts.
Remember, you only have one chance to make a good and lasting first impression!
Guest Blogger, Lonnie Ledford
Avatel Project Manager and Brand Ambassador
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